Building leadership image: Expectation and challenges in the new context
Assoc.Prof.,Dr. TRAN THI THANH THUY
Institute of Leadership and Public Policy,
Ho Chi Minh National Academy of Politics
Political Theory Journal (Vietnamese Version) Issue No 524 (10-2021)
Abstract: Leadership effects not only come from the leader’s efforts but also depends on how stakeholders interact, receive, and react to leadership activities. Public sector leadership image has an overall, direct, and long-term impact on the attitudes and capacities of stakeholders. Therefore, building the leadership image is a strategic and substantive concern to create consensus, trust, support, and improve the capacity of stakeholders so that they can accompany the leadership process. However, there are challenges in building the leadership image, i.e. misunderstanding, misperception, or risks from social networks.
Keywords: Leadership image, leadership image building, public leadership, leadership effectiveness.
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